Today’s consumers are tired of buying into a marketing promise only to find out later that the ideal they thought they were supporting does not match their expectations. Consumer research repeatedly reveals that people want to buy from responsible and transparent companies — having worked in the food and agriculture industry for more than 20 years, we know how difficult it is for small, innovative brands and forward-looking conservation farmers to gain access to the expertise and strategic relationships needed to meet these new market trends. Left on their own, each small business is left struggling with the same challenges to balanced growth and sadly, many of them won’t be able to have the beneficial impact they otherwise could.
Noble Growth fills these gaps by creating a network instead of in-depth, expensive scopes of work. We provide affordable access to a broad set of business expertise. We also create the platform and the follow-through for peers to help each other. Finally, we enable farmers and food manufacturers to learn from, support and work directly with each other — which is the only way for true transparency and continuous improvement to occur.
By building this support ecosystem for companies that share a similar culture, Noble Growth Network helps to expand the regenerative food economy. Farms and food companies in our network will be able to demonstrate measurable improvements across the categories of workers and community, the environment, health and profitability. Consumers will be able to see this progress and real discussions about tradeoffs and priorities will be possible in ways they just are not when you prescribe and follow a checklist to a living, evolving system like food.
The result: Noble Growth members will stand out from the crowd, grow faster and have more impact together than they would on their own — and consumers will have a simple way to make the world a better place.